Monthly Archives: May 2013

Who are you?

By Heather Walker

Ring. Ring.
“Sorry, I am unable to answer your call, please leave a message.”

We have all stopped at this prompt to gather our thoughts before leaving a reply.

Say what needs to be said, clearly. Language manners matter.

Messages can vary in length. Voices can waver in pitch and tone. Background noises, accents, hurried speech or mumbling impact intelligibility as well as coughing, hiccups and cell phone reception. The listener may be hearing impaired.

Who are you?
What is your business name?
How can I reach you?
When?
Why are you calling?

“Thank you for calling, your message is important.”

Why do you make it so hard to be nice?

By Heather Walker

I understand the importance of physical and moral autonomy and the governing principles for the commercial use of personal information.

What I don’t understand is why businesses hide their address. Where are you? How do I send cards, letters or parcels?

Sometimes my clients ask me to send their clients a greeting. Sometimes a phone call is all it takes to get an address. Sometimes a different time zone, country and language add to the perplexity—and the cost of investigating.

Conventional postal services deliver more than notes, greetings, chocolates and gifts; they deliver thoughtfulness. Clients feel acknowledged. It feels rewarding to hear they were “wow’ed” by the surprise of old fashioned mail. But it can be hard to be nice when there is nowhere to deliver it.

Generally, I almost always find you and wow, it makes the mailing that much sweeter.

So, make it easy, where am I sending your card?